Using Twitter for B2B marketing is often undervalued as a tool for generating new leads, creating exposure for your brand and retaining customers. Below are some tips for you to improve your process and make better use of one of the biggest and most creative social media channels available.
1. Better Understanding of Audience
Getting customer insights is important for B2B marketing. What customers want, what they discuss, and what makes them attracted to a business can be learned through Twitter. For this, Twitter Analytics can also be of great help. You will get useful insights about timing of post, days of sharing content and other third party tools for B2B marketing.
2. Increase Brand Awareness
Twitter can be used in an effective way to increase brand awareness through informative and valuable content, videos, visuals and other forms of content. It also helps increase the audience size as well as boost customer loyalty. It can be used this way only when you understand your audience in a better way.
3. Promote Your Services
Getting in front of the right people on Twitter is extremely easy. There is a huge potential of informative and engaging content on social platforms including Twitter. What you need to remember is to avoid spammy content, not share misleading stories. And it should not be too much promotional either.
4. Support Content Marketing
Like any other social media platform, Twitter is a potential source to share content, increase customer base and drive more traffic to your website. With quality content, you can ensure better presence on Twitter. Over time, you will also learn how to come up with better content ideas.
5. Drive Traffic to the Site
Social media including Twitter host millions of users on a daily basis. The huge traffic can be driven to the business websites through effective B2B marketing. It includes promotions, visual content, infographics, interesting information, announcements and special offers. You can use tracking visitor tools like Lead Forensics or Google analytics to identify website visitors.
6. Use Visuals with Images and Videos
Use of visual content has proved way more effective than blog posts or written content. Users on social sites are more attracted to visuals, images, and videos. These types of content can boost your marketing as well as provide you with new potential customers.
7. Join the Conversations
Experts recommend that on Twitter, brands should respond to customer questions. The issues should be resolved for better customer engagement. Furthermore, through official accounts, brands should join the relevant conversations or threads taking place regarding their products or services.
8. Connect with Industry Leaders
Twitter is one of the best social sites with mature, professional and sensible audience. Most of the people are adults. Professionals, influencers, marketers from all industries have Twitter presence so a B2B business can use this site as a source to connect with the industry leaders and influencers.
9. Build Trust by Sharing
Sharing content is not just about your own content. You can also start threads by sharing studies, reports and stories relevant to your niche from other sources. This habit shows you are committed to quality content and raising awareness among the users.
10. Make Your Data Easy for Mobile
When a user from Twitter accesses your website or a blog post, it must be clearly visible. In other words, you should make your site mobile-friendly so that Twitter traffic is not disappointed and lose trust in your brand.