Local SEO is an abbreviation for Search Engine Optimization, and it refers to the practice of boosting the number of visitors to your website by ranking higher on Google SERPs.
1. White-hat SEO
White-hat SEO encompasses all optimization approaches that adhere to Google’s search engine standards. Although it takes time to see effects, they are long-term and generate true goodwill for your company.
2. Black-hat SEO
It disregards the search engines’ list of SEO dos and don’ts and instead resorts to spammy or paid link building methods, keyword stuffing, showing separate content to bots/crawlers and people (known as cloaking), and other tactics to get an advantage.
3. Grey-hat SEO
Grey-hat SEO strategies are frequently used by SEO services due to customer demand to achieve quick results and fall somewhere between white and black hat SEO in terms of methodology. Although Google’s webmaster guidelines do not expressly forbid such practices, they are still frowned upon and can result in undesirable search results.
4. Negative SEO
Among the several sorts of SEO, this is by far the most abhorrent and immoral. Negative SEO is done to lower your competitor’s search ranks so that you can take their place or gain from them.
This category includes all of the steps you take to improve the visibility of your website on search engines. On-page SEO entails creating high-quality content with the sole purpose of assisting your website visitors, adding Meta tags to help Google bots better understand your content, using HTML tags.
6. Technical SEO
Technical SEO is primarily concerned with assisting Google bots in successfully crawling, interpreting, and indexing all of your site’s pages for future usage.
7. Off-page SEO
Off-page SEO refers to everything you do outside of your website to improve your ranking and position in Google’s SERPs.
8. Local SEO
Local SEO is an important sort of SEO for local businesses. Even while many businesses operate solely online, thousands of them require clients to visit their physical presence. If no clients come in, you will not make any money.
Mobile SEO refers to the process of optimizing a website for search engines while simultaneously ensuring that it is accessible properly on mobile devices such as smartphones and tablets. A terrible mobile phone encounter with a brand can permanently turn off a potential customer.
Therefore these are the different types of SEO that are available for managing the contents.